Senco Gold & Diamonds, the fastest growing jewellery retail chain in India on April 17 unveiled ‘Aham’- the first signature men’s jewellery collection of its kind in the presence of the Kolkata Knight Riders star cricketers – Lockie Ferguson, Matt Kelly, Sandeep Warrier and Rinku Singh.Aham offers a signature collection of rings, bracelets, cuff-links, ear-studs, chains and pendants in diamond, gold and silver. The price of the collection starts from Rs 30,000 for the gold collection, Rs 2000 for silver, and Rs 40,000 for the items in diamond. Also Read – Add new books to your shelfSpeaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, “We are delighted to launch our new range of Aham collection, which has been designed especially for the cosmopolitan man; urbane, dignified and grounded. The signature range can be used as part of daily wear, as well as on social occasions or for sheer power dressing by the men of honour.” “It’s a great opportunity for the brand as Bengal’s biggest and India’s fastest growing jewellery chain, to explore the trend of fashionably premium men’s accessories, which is still a signature for the men of honour going by its ancient roots, and reinforce our association with the men in action on the 22 yard – the Kolkata Knight Riders,” he added. He further thanked the star players of KKR, who graced the ocassion and wished them luck for the ongoing IPL.