Railtrack launches an interactive TV recruitment drive

first_imgRelated posts:No related photos. Railtrack is using interactive TV to fill 5,000 staff vacancies. The firm is advertising for full and part-time rail staff, includingtrackmen, ‘look-outs’, supervisors, technical engineers and project managers onThe Job Channel – a service available on digital and cable television. The interactive TV station says it reaches eight million households andclaims a viewer searching for a new job tunes in every six seconds. Richard Toy, head of recruitment at SkyBlue – the recruitment companyemployed by Railtrack – believes that interactive TV is the best way to getnational attention for the recruitment campaign and reach workers with theright skills who may not have contemplated a career with Railtrack. “With the current skills shortage, our aim is to attract skilledworkers within the rail industry, as well as candidates with transferableskills who have worked in relevant sectors, including construction. “We believe it will provide us with the ideal platform to kick off ournational campaign and meet our recruitment objectives,” he said. The Job Channel says that during the past three months it has received morethan 1.3 million job searches by viewers, with skilled tradesmen accounting formore than 10 per cent. Comments are closed. Previous Article Next Article Railtrack launches an interactive TV recruitment driveOn 17 Sep 2002 in Personnel Todaylast_img read more